Für das Volkswohl und die Altersversicherung – Revision der Alkoholgesetzgebung – Ja
1923
In this striking 1923 Swiss poster, a solemn family stands above a large coffin labeled with a warning about the 'danger of schnapps,' while a sinister, goblin-like figure clutches a bottle from beneath the lid. The text at the bottom urges voters to say 'Yes' to revising alcohol legislation to protect public welfare and fund old-age insurance. Created by renowned artist Emil Cardinaux, this piece is a powerful example of temperance propaganda, using the imagery of death to link alcohol consumption with the destruction of the family unit. It reflects the strong social reform movements of the early 20th century, where alcohol taxes were often proposed to fund social security systems.