P. K. Z. Confection Kehl
1908
Imagine hiking the Swiss Alps in 1908, but make it fashion. This striking poster by Emil Cardinaux features a dapper gentleman in a brown pinstripe suit and flat cap, confidently leaning on a walking stick atop a rocky peak. It was actually an advertisement for a clothing brand called P.K.Z. (Confection Kehl), proving that looking sharp was just as important as conquering the mountains. The bold, graphic style is a classic example of early Swiss poster art, using strong silhouettes and flat colors to grab your attention from a distance.
- Technique
- Color lithograph
- Material
- Paper
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