Jungfrau-Railway

Emil Cardinaux

1928

Jungfrau-Railway by Emil Cardinaux, 1928

Imagine standing on top of the world, wind whipping a giant red Swiss flag while you gaze out at endless glaciers. That’s the dream Emil Cardinaux sold to travelers in 1928 with this stunning poster for the Jungfrau Railway. He placed a small group of well-dressed tourists on a precarious snowy ledge to emphasize the sheer scale of the Bernese Oberland Alps, making a train ride look like a heroic expedition to the roof of Europe. You can even spot an 'Oakland Free Library' stamp at the very top, proving this slice of Swiss adventure traveled all the way to California!

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